AffiliateWP Review: Is It The Best WordPress Affiliate Plugin? (2021)

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Looking for a option to create an associates program in your WordPress web site? In our hands-on AffiliateWP overview, we’ll show you how to resolve if this plugin is the suitable instrument to create an associates program in your eCommerce retailer, on-line course, membership web site, and extra.

Spoiler alert – I believe that AffiliateWP might be the all-around finest WordPress affiliate plugin in the case of:

  • Constructed-in monitoring integrations.
  • Options and suppleness.
  • Longevity (it is going to be round for some time as a result of it comes from a good developer – the identical crew behind Simple Digital Downloads).

In our full overview, I’ll show you how to perceive why I say that, and I’ll additionally spotlight some negatives and key particulars to know.

Right here’s the whole lot that I’ll cowl:

Let’s dig in!

⚙️ AffiliateWP Evaluation: Introducing the Options

AffiliateWP review

In a nutshell, AffiliateWP helps you create an affiliate program for your WordPress site. Different folks can register together with your associates program and AffiliateWP will mechanically monitor the visitors and gross sales that they ship you in an effort to reward them with a fee.

It provides built-in integrations with hottest WordPress eCommerce plugins, membership plugins, and LMS plugins for simple setup – there’s no difficult monitoring to configure.

AffiliateWP additionally provides a lot of flexibility for organising your associates program precisely as you need it to be.

Let’s undergo it…

Constructed-in Referral Monitoring Integrations

One of many actually cool issues about AffiliateWP is that it has one-click integrations with in style plugins. This makes the setup course of tremendous easy.

Mainly, you simply test a field and AffiliateWP will mechanically begin monitoring conversions – no have to fiddle with monitoring pixels or code.

Listed here are the built-in integrations that it has:

AffiliateWP doesn’t embody a devoted integration for LearnDash’s built-in funds function, however you possibly can simply use AffiliateWP with LearnDash in the event you use EDD or WooCommerce as your LearnDash fee processor. Learn more about LearnDash.

If you happen to’re not utilizing a kind of platforms, you possibly can nonetheless arrange monitoring your self using the affiliate conversion script shortcode.

Key Options

One among AffiliateWP’s excessive factors is that it provides you lots of options for managing your associates program.

For instance, let’s take a look at commissions. You get:

  • World commissions – both flat price or proportion.
  • Choice to override commissions on a per-product foundation or exclude sure merchandise.
  • Customized affiliate tiers to reward excessive performers.
  • Choice to set customized charges for particular person associates.
  • Lifetime commissions.
  • Optio to award commissions for brand new person signups.
  • Customized affiliate coupons.

To pay out your associates, you need to use:

  • The developer’s customized payout service, which helps 31+ international locations.
  • The built-in PayPal payouts integrations.
  • Guide payouts.

Different helpful options embody:

  • Detailed reporting and stats.
  • Choice so as to add creatives.
  • Bulk import/export for associates, payouts, referrals, and many others.
  • Zapier integration.

Your associates additionally get a lot of helpful options:

  • Entrance-end affiliate dashboard.
  • URL generator.
  • Marketing campaign sub-ids (associates can add their very own monitoring IDs – a very helpful function for them).
  • Statistics/reporting, together with graphs.
  • Notification emails for brand new referrals – i.e. after they get a sale.
  • Space to view creatives.

That is only a style of the various accessible options – I’ll share extra once I discuss in regards to the 33+ accessible add-ons.

🆚 Key Advantages of AffiliateWP vs Alternate options

I’d say there are a number of advantages to utilizing AffiliateWP over working with an affiliate community like ShareASale, CJ, and many others.


The largest good thing about utilizing AffiliateWP is which you could save a ton on prices/commissions.

With AffiliateWP, you’ll pay a one-time value ($149-$249) to arrange your associates program*, however there are not any ongoing prices primarily based on the quantity of commissions you pay out. It’s 100% a flat price.

Let’s evaluate that to ShareASale. With ShareASale, you’ll pay a one-time $550 price so as to add your platform. Then, you’ll additionally pay an ongoing price for each fee that you simply pay out, which is 20% of your commissions.

So in the event you pay an affiliate a $5 fee, you additionally need to pay ShareASale $1, which makes the overall value of that fee $6 to you.

Different affiliate networks might be even worse! For instance, CJ prices a one-time $3,000 signup price plus a $500 per 12 months price plus a price primarily based in your gross sales/commissions.

General, utilizing AffiliateWP to create your individual associates program is considerably cheaper.

*You’ll in all probability need to renew your license to proceed receiving help/updates, so that you’ll have to pay this yearly.

Personal Your Viewers

One other massive profit is that you simply get to personal your viewers and have a direct relationship with your entire associates. With an affiliate community, your associates are managed by the community (although you possibly can clearly nonetheless contact them).

This places you in a considerably weak place. For instance, in the event you’re negotiating charges together with your community, they’ve leverage as a result of they management the connection.

With AffiliateWP, there’s no intermediary getting between you and your associates.

After all, the draw back right here is that you simply’ll additionally have to construct your affiliate numbers from scratch – you received’t profit from the built-in pool of associates {that a} community has.


Lastly, you additionally simply get extra flexibility as a result of AffiliateWP is an open-source, GPL-licensed WordPress plugin. You possibly can edit the code as wanted to create the right setup in your associates program, which isn’t potential in the event you use a community.

🔧 How one can Create a WordPress Affiliate Program With AffiliateWP

Now, let’s take a look at what it’s wish to create an associates program utilizing AffiliateWP – I believe you’ll be shocked at how straightforward it’s to arrange the core options. For this part, I will probably be simply utilizing the core plugin – however I’ll additionally discuss in regards to the many options which you could add with extensions after this.

I’ll use WooCommerce for this instance, however do not forget that AffiliateWP additionally integrates with all the different instruments that I discussed above.

Setting Up Your Integration(s)

Whenever you first activate AffiliateWP, the very first thing that you simply’ll need to do is ready up your integration(s) – AKA what you need to monitor.

To set these up, you go to Associates → Settings → Integrations. One cool factor is which you could choose a number of integrations, which is neat in the event you’re promoting through a number of instruments.

AffiliateWP review of integrations

Setting Up Charges and Habits

To manage your affiliate charges and conduct, you possibly can go to the Normal tab within the settings space. That is the place you possibly can management:

  • Referral sorts – flat price or fee.
  • Referral charges.
  • How lengthy the affiliate monitoring cookie lasts.
  • Whether or not to credit score the primary or final referrer.
  • Affiliate URL construction.
  • …and extra – simply all of the nitty-gritty particulars.
Setting up affiliate details

You may as well arrange customized affiliate charges or exclude sure merchandise on a per-product foundation. For WooCommerce, you are able to do this from the Product information field within the product editor:

Setting per-product affiliate rates

Creating Your Affiliate Registration Web page

AffiliateWP will mechanically create the dashboard web page in your associates whenever you set up it, however you’ll have to manually create the web page the place associates can register.

With the AffiliateWP Blocks extension, you possibly can create this web page utilizing the block editor. Or, you possibly can all the time use a shortcode:

Affiliate register block

You possibly can select whether or not you need to require handbook admin approval for brand new associates. Or, you possibly can simply make the whole lot handbook and never enable public registration (this could require you to manually create an account for every affiliate).

And that’s it! You now have a totally working, albeit fundamental, associates program.

💻 How Your Affiliate Program Will Work

 Now, let’s take a look at how your associates program works from two views:

  • Your associates’ views.
  • Your perspective (or your associates program supervisor).

How It Works for Your Associates

When a brand new affiliate lands in your web site, they’ll be prompted to register for an account:

Registration form

As soon as they’re authorized, they’ll get a front-end dashboard the place they’ll entry/generate their affiliate hyperlinks and think about stats, payouts, creatives, and many others.

Affiliate area

As soon as they’ve some gross sales, they’ll additionally be capable of see these particulars:

Affiliate stats

How It Works for You

Now, let’s take a look at what it’s like on the backend.

First, you possibly can handle your entire associates from the Associates space. That is additionally the place you possibly can approve new associates:

You’ll get a fast abstract of the affiliate and you may open a extra detailed report if wanted.

Manage affiliates

Within the Referrals space, you possibly can see a listing of every distinctive fee/order, together with its standing:

Referral list

You’ll additionally get a stories space to see developments over time and high-level analytics:

Referral reports

Lastly, you possibly can simply add creatives in your associates to make use of. These will present up in your associates’ dashboards:


How one can Pay Out Associates

Along with manually paying out associates, AffiliateWP provides two instruments to automate payouts:

  1. Its personal customized payout service, which helps 31+ international locations.
  2. A devoted PayPal integration.

To create a payout, you possibly can enter particulars similar to:

  • Affiliate identify
  • Begin date
  • Finish date
  • Minimal earnings

You don’t need to fill out all the main points. For instance, you possibly can depart the affiliate identify clean to pay out all associates between the dates:

Start a payout

You’ll then see a preview of the payout. If all seems good, you possibly can generate the CSV (for handbook payouts) or proceed utilizing one among AffiliateWP’s automated payout strategies:

Payout preview

Extending Your Affiliate Program With Free Add-Ons

The core AffiliateWP plugin is fairly simple and doesn’t offer you a ton of choices for customizing issues. However with the free (and paid) add-ons, you possibly can change that.

At present, AffiliateWP provides 18+ free add-ons and 15+ Professional add-ons. I’ll simply discuss in regards to the free add-ons on this part, however I’ll cowl paid add-ons subsequent.

Listed here are what the free add-ons show you how to do:

  • Let associates share their URL as a QR code.
  • Blocks for the editor.
  • Specify a customized beginning affiliate ID.
  • Customise the affiliate space tabs.
  • Present info primarily based on an affiliate’s URL (like displaying a customized welcome message for referral visitors).
  • Exterior affiliate hyperlinks.
  • Permit associates to earn commissions on their very own gross sales.
  • Present affiliate coupons.
  • Bulk exclude sure merchandise from commissions.
  • Set customized charges on a per-affiliate stage.
  • Present a leaderboard of prime associates.
  • Provide a one-time signup bonus.
  • Pay your associates with retailer credit score.
  • Let associates see order particulars.
  • Let buyers award their fee to a particular affiliate at checkout.


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